Chamberlin Free Public Library Catalog

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How ideas spread.

Contributor(s): Material type: FilmFilmPublisher number: GV0130Series: Great courses (DVD). Professional.Description: 2 videodiscs : sound, color ; 4 3/4 in. 1 course guidebook (iv, 89 pages : illustrations ; 19 cm)ISBN:
  • 1629970875
  • 9781629970875
  • 9781490687643
  • 1490687645
Subject(s): Genre/Form: DDC classification:
  • 658.8342 23
LOC classification:
  • HF5415.32 .H68 2014
Contents:
disc 1: Social epidemics: why things catch on -- The basics of consumer psychology -- The impact of triggers on consumer choice -- Simple rules to make ideas stick -- The social influence of conformity -- The social influence of divergence -- disc 2: Word of mouth: powerful and persuasive -- The social currency of shared ideas -- Messages that go viral -- Social networks: channels of influence -- Social influencers: myths and science -- Tracking results: big data, little data.
Lectures by Jonah Berger, professor at The Wharton School University of Pennsylvania.
Holdings
Item type Home library Collection Call number Status Barcode
NF NF Chamberlin Free Public Library Nonfiction 658.8342 BER (Browse shelf(Opens below)) Available 34480000563233
NF NF Chamberlin Free Public Library Nonfiction 658.8342 BER (Browse shelf(Opens below)) Available 34480000563225

Course no. 5332.

disc 1: Social epidemics: why things catch on -- The basics of consumer psychology -- The impact of triggers on consumer choice -- Simple rules to make ideas stick -- The social influence of conformity -- The social influence of divergence -- disc 2: Word of mouth: powerful and persuasive -- The social currency of shared ideas -- Messages that go viral -- Social networks: channels of influence -- Social influencers: myths and science -- Tracking results: big data, little data.

Lectures by Jonah Berger, professor at The Wharton School University of Pennsylvania.

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