MARC details
| 000 -LEADER |
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| fixed length control field |
02145cgm a2200469Ii 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn890664075 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20181016113833.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
vd cvaizu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140916s2014 vau360 q vleng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1629970875 |
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| International Standard Book Number |
9781629970875 |
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| International Standard Book Number |
9781490687643 |
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| International Standard Book Number |
1490687645 |
| 028 02 - PUBLISHER NUMBER |
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| Publisher number |
GV0130 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
JRY |
| Language of cataloging |
eng |
| Transcribing agency |
JRY |
| Modifying agency |
OCLCO |
| -- |
BRX |
| -- |
LPU |
| -- |
OCLCQ |
| -- |
CCP |
| -- |
OCLCO |
| -- |
GRC |
| -- |
OCLCF |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.32 |
| Item number |
.H68 2014 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Edition number |
23 |
| 245 00 - TITLE STATEMENT |
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| Title |
How ideas spread. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
2 videodiscs : |
| Other physical details |
sound, color ; |
| Dimensions |
4 3/4 in. |
| Accompanying material |
1 course guidebook (iv, 89 pages : illustrations ; 19 cm). |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Great courses. Professional ; |
| Volume number/sequential designation |
Communication skills |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Course no. 5332. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
disc 1: |
| Title |
Social epidemics: why things catch on -- |
| -- |
The basics of consumer psychology -- |
| -- |
The impact of triggers on consumer choice -- |
| -- |
Simple rules to make ideas stick -- |
| -- |
The social influence of conformity -- |
| -- |
The social influence of divergence -- |
| Miscellaneous information |
disc 2: |
| Title |
Word of mouth: powerful and persuasive -- |
| -- |
The social currency of shared ideas -- |
| -- |
Messages that go viral -- |
| -- |
Social networks: channels of influence -- |
| -- |
Social influencers: myths and science -- |
| -- |
Tracking results: big data, little data. |
| 511 0# - PARTICIPANT OR PERFORMER NOTE |
|---|
| Participant or performer note |
Lectures by Jonah Berger, professor at The Wharton School University of Pennsylvania. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
|
|---|
| Topical term or geographic name as entry element |
Popularity |
| General subdivision |
Economic aspects. |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Filmed lectures. |
| Source of term |
lcgft |
| 9 (RLIN) |
69831 |
|
|---|
| Genre/form data or focus term |
Educational films. |
| Source of term |
lcgft |
| 9 (RLIN) |
69832 |
|
|---|
| Genre/form data or focus term |
Nonfiction films. |
| Source of term |
lcgft |
| 9 (RLIN) |
69833 |
|
|---|
| Genre/form data or focus term |
Feature films. |
| Source of term |
lcgft |
| 9 (RLIN) |
212 |
|
|---|
| Genre/form data or focus term |
Educational films. |
| Source of term |
fast |
| 9 (RLIN) |
69832 |
|
|---|
| Genre/form data or focus term |
Feature films. |
| Source of term |
fast |
| 9 (RLIN) |
212 |
|
|---|
| Genre/form data or focus term |
Filmed lectures. |
| Source of term |
fast |
| 9 (RLIN) |
69831 |
|
|---|
| Genre/form data or focus term |
Nonfiction films. |
| Source of term |
fast |
| 9 (RLIN) |
69833 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Berger, Jonah, |
| Relator term |
teacher. |
| 9 (RLIN) |
69834 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Great courses (DVD). |
| Name of part/section of a work |
Professional. |
| 9 (RLIN) |
69835 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
NF |