000			02145cgm a2200469Ii 4500
999			_c58443 _d58443
001			ocn890664075
003			OCoLC
005			20181016113833.0
007			vd cvaizu
008			140916s2014 vau360 q vleng d
020			_a1629970875
020			_a9781629970875
020			_a9781490687643
020			_a1490687645
028	0	2	_aGV0130
040			_aJRY _beng _cJRY _dOCLCO _dBRX _dLPU _dOCLCQ _dCCP _dOCLCO _dGRC _dOCLCF
050	1	4	_aHF5415.32 _b.H68 2014
082	0	4	_a658.8342 _223
245	0	0	_aHow ideas spread.
300			_a2 videodiscs : _bsound, color ; _c4 3/4 in. _e1 course guidebook (iv, 89 pages : illustrations ; 19 cm).
490	1		_aGreat courses. Professional ; _vCommunication skills
500			_aCourse no. 5332.
505	0	0	_gdisc 1: _tSocial epidemics: why things catch on -- _tThe basics of consumer psychology -- _tThe impact of triggers on consumer choice -- _tSimple rules to make ideas stick -- _tThe social influence of conformity -- _tThe social influence of divergence -- _gdisc 2: _tWord of mouth: powerful and persuasive -- _tThe social currency of shared ideas -- _tMessages that go viral -- _tSocial networks: channels of influence -- _tSocial influencers: myths and science -- _tTracking results: big data, little data.
511	0		_aLectures by Jonah Berger, professor at The Wharton School University of Pennsylvania.
650		0	_aConsumer behavior. _969829
650		0	_aPopularity _xEconomic aspects. _969830
655		7	_aFilmed lectures. _2lcgft _969831
655		7	_aEducational films. _2lcgft _969832
655		7	_aNonfiction films. _2lcgft _969833
655		7	_aFeature films. _2lcgft _9212
655		7	_aEducational films. _2fast _969832
655		7	_aFeature films. _2fast _9212
655		7	_aFilmed lectures. _2fast _969831
655		7	_aNonfiction films. _2fast _969833
700	1		_aBerger, Jonah, _eteacher. _969834
830		0	_aGreat courses (DVD). _pProfessional. _969835
942			_2ddc _cNF