Chamberlin Free Public Library Catalog

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The He-Man effect : how American toymakers sold you your childhood /

By: Contributor(s): Material type: TextTextPublisher: New York : First Second, 2023Copyright date: �2023Edition: First editionDescription: 258 pages : chiefly illustrations (black and white) ; 22 cmISBN:
  • 9781250261403
  • 1250261406
Subject(s): Genre/Form: DDC classification:
  • 688.720685 23
Summary: "Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit."--Amazon.
Holdings
Item type Home library Collection Call number Status Barcode
NF NF Chamberlin Free Public Library Nonfiction 688.72 Graphic BRO (Browse shelf(Opens below)) Available 34480000589758

Includes bibliographical references.

"Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit."--Amazon.

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